Marketing Intelligence AI Powered
Q2 2025
Marketing Performance Overview
Marketing ROI
428%
24.5% vs Last Year
MQLs Generated
12,847
18.3% vs Last Year
Avg. CAC
¥25,825
12.1% vs Last Year
MQL to SQL Conversion
32.4%
5.7% vs Last Year
Content Engagement
68.5%
8.2% vs Last Year
Campaign Performance
| Campaign | Channel | Budget | Spend | MQLs | Cost per MQL | ROI | Status |
|---|---|---|---|---|---|---|---|
| EV Fleet Innovation Summit | Event | $145,000 | $142,850 | 486 | $294 | 468% | Completed |
| Urban Delivery Solutions | Content | $85,000 | $78,200 | 312 | $251 | 382% | Active |
| Sustainable Fleet Management | Webinar | $35,000 | $34,200 | 248 | $138 | 524% | Active |
| APAC Charging Infrastructure | Digital | $120,000 | $98,450 | 392 | $251 | 318% | Paused |
| Fleet TCO Calculator | Digital | $55,000 | $52,800 | 186 | $284 | 295% | Active |
Market Positioning
Competitive Positioning Analysis
Leading Position: Innovation & Sustainability
Strong
Our company maintains leadership in technological innovation and sustainability messaging in Tier 1 cities markets, with significant advantage in Shanghai and Beijing. Recommend strengthening the position in South China.
Challenging Area: Total Cost of Ownership
Needs Improvement
Competitor B is gaining ground on TCO messaging. Recommend enhancing TCO calculator tools and case studies demonstrating long-term savings in North and West China.
Market Gap: Charging Infrastructure
Opportunity
Analysis identifies significant gap in charging infrastructure positioning. Recommend dedicated campaign targeting fleet operators in second-tier cities across all Tier 1 cities.
Customer Journey Analytics
Awareness
3,842
Visitors
16.7%
Interest
2,128
Content Views
12.4%
Consideration
1,247
MQLs
8.2%
Evaluation
628
SQLs
5.2%
Purchase
183
Customers
7.6%
Content Performance Analysis
| Content Type | Assets | Total Views | Engagement Score | Conversion Rate | ROI |
|---|---|---|---|---|---|
| Blog Posts | 24 | 38,450 | 7.5/10 | 8.9% | 2.1x |
| Whitepapers | 8 | 24,200 | 9.4/10 | 17.2% | 4.8x |
| Case Studies | 12 | 19,400 | 9.2/10 | 15.8% | 3.9x |
| Videos | 18 | 42,800 | 7.8/10 | 7.2% | 2.3x |
| Infographics | 15 | 16,500 | 6.9/10 | 6.4% | 1.8x |
AI Recommendations
- Increase whitepaper production - Whitepapers show the highest ROI (4.8x) and conversion rate (17.2%)
- Revise infographic strategy - Current engagement scores (6.9/10) suggest content improvements needed
- Create more case studies focused on sustainability - High conversion rate (15.8%) indicates customer interest in real-world applications
Market Sentiment Analysis
Overall Brand Sentiment
78%
+4% vs Last Quarter
Industry Average
64%
+1% vs Last Quarter
Sustainability Perception
84%
+7% vs Last Quarter
Value Perception
65%
-3% vs Last Quarter
AI Insights
- Sustainability messaging is highly effective in Shanghai - 95% positive sentiment, highest across all regions
- CLA Value perception declining in South and North China - Consider region-specific pricing strategies
- Customer service sentiment improving in South East China - Recent support improvements showing positive impact